The Analytics menu allows you to verify your site with Google and Yandex, and track detailed statistics about your site’s visitors.
To configure these features, navigate to Settings > Analytics.
There are six blocks available for setup: Google Analytics, Google Search Console, Google Tag Manager, Facebook Pixel, Yandex Metrica, and Yandex Webmaster.
Google Analytics
Google Analytics is a free web analytics service offered by Google, allowing you to track and report on your website’s traffic. In this field, you’ll need to input the Tracking ID from your Google Analytics account. If you haven’t yet created a Google Analytics account, you can do so by following this [link].
You can also enable the Anonymise IP feature to anonymise your visitors’ IP addresses. For further information, refer to this article.
Google Search Console
Google Search Console helps you monitor your site’s search performance and access webmaster resources. In this field, you need to provide the HTML Tag from your Google Search Console account. If you haven’t set up your account yet, you can do so via this [link].
Google Tag Manager
Google Tag Manager offers an easy way to manage various tags on your site. In this field, you’ll need the Google Tag Manager ID from your account. If you haven’t created a Google Tag Manager account yet, you can get started using this [link].
Facebook Pixel
Facebook Pixel allows you to track the performance of your Facebook advertising campaigns and optimise them for better results. You’ll need to provide your Facebook Pixel ID, which can be created via this [link].
Yandex Metrica
Yandex Metrica is similar to Google Analytics, providing detailed website traffic statistics. In this field, you need to input the Counter Number from your Yandex Metrica account. If you don’t have a Yandex Metrica account yet, you can set one up here via this [link].
Yandex Webmaster
Yandex Webmaster lets you track query statistics that show your site in search results. To verify your site, you’ll need the Verification Code from your Yandex Webmaster account. If you haven’t yet created a Yandex Webmaster account, you can do so via this [link].
